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 The Steel Guitar Forum
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 Michelin Tire Commercial
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| Author | Topic: Michelin Tire Commercial |
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David Mason Member From: Cambridge, MD, USA |
posted 01 September 2002 06:22 AM
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Does anyone know who it is that is playing steel on the Michelin tire commercial? Is it a pre-exiting sound bite or specially recorded for the commercial? |
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Drew Howard Member From: Mason, MI, U.S.A. |
posted 01 September 2002 07:34 AM
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Could be me, I added steel to a Michelin spot almost a month ago in Michigan. Is the commercial shot in the grand canyon, with a swingin' rockabilly soundtrack? The producer at the session had a canned steel lick they wanted me to replicate, plus they wanted ad lib licks. Without hearing the commercial I can't say if it's me or some canned steel licks, or a combination. cheers, Drew Howard ------------------ [This message was edited by Drew Howard on 01 September 2002 at 07:37 AM.] [This message was edited by Drew Howard on 01 September 2002 at 07:38 AM.] [This message was edited by Drew Howard on 01 September 2002 at 10:04 AM.] |
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Drew Howard Member From: Mason, MI, U.S.A. |
posted 02 September 2002 05:22 PM
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Yeah, it's me, especially in the intro. I finally got to see the commercial. cheers, Drew Howard ------------------ |
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Ron Shepard Member From: Easthampton, MA, USA |
posted 03 September 2002 07:21 AM
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Nice job! I saw the commercial... noticed the steel right away. |
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Ron Page Member From: Cincinnati, OH USA |
posted 03 September 2002 07:56 AM
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Drew, Great work. That one got my attention several times yesterday. I was resting up from the convention and was only awake during that commercial. ------------------ |
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Dan Dowd Member From: Paducah,KY |
posted 04 September 2002 06:26 AM
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Drew, were you playing your red Fessey on that. What pickups were in it. I'm still looking to see the commercial. |
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Skip Cole Member From: North Mississippi |
posted 04 September 2002 07:56 PM
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My favorite commercial , can you get me a break on the cost of some tires  ? Good pickin even if you can't get me a discount on the tires  Skip ------------------ |
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Drew Howard Member From: Mason, MI, U.S.A. |
posted 05 September 2002 07:31 AM
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Thank you for the nice comments, guys! Dan, I played my black Fessy SD-10. I'm still more comfortable with that guitar than the red D-10. If I had the bucks I would send the black one to Jerry and tell him to put the back neck on it. thanks again, Drew Howard ------------------ |
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Rick Collins Member From: Claremont , CA USA |
posted 05 September 2002 08:11 AM
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What a breath of fresh air, when I heard the Michelin tire commercial. It seems that every other commercial on television, especially the new car commercials, has some tasteless (is there any other kind?) drummer, beating the "holy crap" out of a drum. Rick [This message was edited by Rick Collins on 05 September 2002 at 08:12 AM.] |
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Donny Hinson Member From: Balto., Md. U.S.A. |
posted 05 September 2002 08:32 AM
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I've heard two different versions of the commercial. Both in the canyon, but one has a lot of reverb on the steel...the other has different licks, and less reverb. |
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Drew Howard Member From: Mason, MI, U.S.A. |
posted 05 September 2002 06:57 PM
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Donny, I did two versions of the commercial, a 27 second version and a 30 second. Both have basically the same licks, the 30 second spot has a vamp at the end. Again, thanks for the compliments, guys!! Drew Howard ------------------ [This message was edited by Drew Howard on 05 September 2002 at 06:58 PM.] [This message was edited by Drew Howard on 05 September 2002 at 06:59 PM.] |
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Jay Ganz Member From: Out Behind The Barn |
posted 06 September 2002 08:21 AM
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I heard it a few weeks ago. A Fessy, huh? Great tone! I almost thought it was a vintage steel. Sure fooled me! |
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John Lacey Member From: Black Diamond, Alberta, Canada |
posted 06 September 2002 09:05 AM
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Hey Drewby, how does a guy from Michigan get a National gig like that? Good connections, man. |
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Gene Jones Member From: Oklahoma City, OK USA |
posted 06 September 2002 07:39 PM
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Talk about coincidence....I was just reading this thread when I heard the commercial playing on tv in the next room. Great clip...but would like to have heard more! www.genejones.com |
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Frank Estes Member From: Huntsville, AL |
posted 07 September 2002 09:26 PM
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Drew, I saw the commercial today. Outstanding! ------------------ |
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Bob Carlson Member From: Surprise AZ. |
posted 08 September 2002 04:49 PM
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Drew, I heard the steel, then looked up an saw the commerical. Real nice commerical sound. Can't get to country!. Bob. |
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erik Member From: |
posted 08 September 2002 07:16 PM
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Heard it today, very impressed. Surprised that an ad agency would pick up-front steel for a tire commercial. And how does site-seeing tie into pedal steel? Oh well, sounded great! |
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Tony Prior Member From: Charlotte NC |
posted 09 September 2002 02:48 AM
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I too heard the commecial during the " Jets" game..yes folks , some of us, well, two or three of us , are still Jets fans.. The Commercial was excellent,very tasty track .Great playing. Drew, do you have any knowledge as to why they choose to go with a pure Country track ? tp |
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Butch Foster Member From: Pisgah, Alabama, USA |
posted 09 September 2002 02:43 PM
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Don't watch much TV, but have been trying to find the commercial-Finally heard it during the NASCAR race Sat. night! Also, at the very end of another ad, they played a bar or so of SG Rag! Don't even know what product that was about? Did anyof you catch that and/or know the player was? You did a great job on the Michilin ad, hope to hear lots more of your music! |
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Dan Dowd Member From: Paducah,KY |
posted 09 September 2002 02:58 PM
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Drew, can you tell us what pickup was in that guitar. |
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Drew Howard Member From: Mason, MI, U.S.A. |
posted 09 September 2002 06:59 PM
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Tony, I don't know who wrote the music or how it was chosen. I'm assuming the producer had a hand in writing the music bed. The rhythm tracks sound canned. Dan, Jerry e-mailed me and wanted to know what pick-up was in my Fessy! It's an E-66, which came with the guitar. I have a George L 710 that I switch out now and then for varietie's sake. I mic'ed a Nashville 400 for the session. Thanks, guys. Drew Howard ------------------ |
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Mark Ardito Member From: Chicago, IL, USA |
posted 09 September 2002 07:38 PM
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Drew, I heard the spot while watching the Bears game on Sunday. Great playing!!! I really enjoy hearing the pedal steel back into commercial tv and radio...keep up the good work!!!' ------------------ |
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