Sixties Rock Songs Used In TV Commercials

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Sixties Rock Songs Used In TV Commercials (Page 1)

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Author	Topic: Sixties Rock Songs Used In TV Commercials
Peter Dollard Member From:	posted 03 April 2005 08:22 PM profile I know this has been going on for a long time since the aging of the baby boomers. One can point to the use of "Let Me Stand Next to Your Fire" in recent Pontiac commercials as well as "Born To Be Wild," a more recent favorite. Anyways I was listening to this Hertz commercial which had a notably silent background except for this hypnotic bass riff played over and over. I had seen the commercial at least five times and I knew it sounded painfully familiar. About twenty minutes ago it hit me. It was the bass riff which opens Lou Reed's "Walk On the Wildside". Oh was I happy to figure it out and Hertz is one sneaky company. Can anyone else here start a list with me of these songs that live again thanks to the corporate greed and common sense of our tv advertisers? Pete
Pat Burns Member From: Branchville, N.J. USA	posted 03 April 2005 08:39 PM profile ..not all '60's, but "Takin' Care of Business" - BTO, selling office goods ..a long time ago, Carly Simon's "Anticipation" sold ketchup... ...and of course Marvin Gaye's "Heard It Through The Grapevine" sold raisins... ...Bob Seeger's "Like A Rock" sells pickup trucks.. ..a line from Eric Clapton's "You Look Wonderful Tonight" is currently selling telecommunications services... ...the Beatles "Come Together" was selling telecommunciations a couple years ago... ...I think I heard the Beatles "It's Getting Better All The Time" selling something, but that might have just been a flashback... ..Fleetwood Mac's "Don't Stop Thinkin' About Tomorrow" sold the Clinton presidency...I'm sure Bush commandeered a tune to sell himself, too, but I wouldn't have been listening... [This message was edited by Pat Burns on 03 April 2005 at 08:52 PM.]
Bob Hoffnar Member From: Brooklyn, NY	posted 03 April 2005 09:17 PM profile Iggy's" Lust for life" to sell Carnival Cruise line was a real heartbreaker for me. Pat, There is a great tune that came out of Bush's first term: Congress is in session ! Bob
Jerry Overstreet Member From: Louisville Ky	posted 03 April 2005 09:24 PM profile Zeppelin's "Rock and Roll" ...selling Cadillacs.
chas smith Member From: Encino, CA, USA	posted 03 April 2005 09:52 PM profile I have a friend who researches "source music" for films, and recently for a Ron Howard production. He was taken aback when Sony Publishing wanted $70k for usage of an obscure jazz tune from the '30s when the woman at Universal told him, and she wouldn't say which band or which song, that they had just paid $800k for a well known pop song.
Jon Light Member From: Brooklyn, NY	posted 03 April 2005 11:07 PM profile If Hertz embraces a song about a transvestite junkie, they are quite the progressive company! (do they really listen to these songs??)
CrowBear Schmitt Member From: Ariege, - PairO'knees, - France	posted 04 April 2005 12:12 AM profile Jimi's "All along the watchtower" selling Renaults Buffalo Springfield's "For what it's worth" sellin' another brand of cars
John Pelz Member From: Maineville, Ohio, USA	posted 04 April 2005 03:41 AM profile The Who's "Baba O'Riley" = Hewlett Packard The Who's "Happy Jack" = Humvee? The Band's "The Weight" = some cell phone company
Steve Hitsman Member From: Waterloo, IL	posted 04 April 2005 04:54 AM profile "Volunteers" E-Trade Coltrane's "My Favorite Things" K-Mart (I think)
David Mason Member From: Cambridge, MD, USA	posted 04 April 2005 05:44 AM profile Rolling Stones, "Start Me Up": Microsoft Hendrix, "Star-Spangled Banner": Budweiser Janis Joplin, "Mercedes Benz": guess who
Bill Llewellyn Member From: San Jose, CA	posted 04 April 2005 08:49 AM profile Many Boomers now have discretionary cash, so advertisers are trying to hook into their nastalgia. I've also noticed a lot of comebacks among the bands of the Boomer era. Chicago, Three Dog Night, Rush, Moody Blues (who never really went away), lots of soul and R&B groups, etc. ------------------ Bill, steelin' since '99 \| Steel page \| MSA U12 \| My music \| Steelers' birthdays \| Over 50?
Brian C Peters Member From: Eagan Minnesota	posted 04 April 2005 08:49 AM profile Chevrolet is using one of my all time favorite Yardbird's tunes, "Over, Under, Sideways, Down". [This message was edited by Brian C Peters on 04 April 2005 at 08:50 AM.]
Dave Van Allen Member From: Doylestown, PA , US , Earth	posted 04 April 2005 09:04 AM profile oops... [This message was edited by Dave Van Allen on 04 April 2005 at 09:06 AM.]
Peter Dollard Member From:	posted 04 April 2005 10:34 AM profile Outstanding gentleman, keep'em coming! Pete
Shaan Shirazi Member From: Austin, TX, USA	posted 04 April 2005 11:13 AM profile KFC is using the riff of Sweet Home Alabama nowadays. I really don't get that one. There was an article in the NY Times about using classic rock songs in advertisements but being completely out of context. For instance CCR's Fortunate Son in a highly patriotic themed jeans ad I think. Did they not think anyone would notice? ------------------ The Pickin' Paniolo
Pat Burns Member From: Branchville, N.J. USA	posted 04 April 2005 01:29 PM profile ...I believe they didn't notice themselves, Shaan...a whole lotta people still think "Born In The USA" is a patriotic song...
Marty Pollard Member From: a confidential source	posted 04 April 2005 06:08 PM profile Just heard Sweet Melissa for ATT/Cingular.
Pat Burns Member From: Branchville, N.J. USA	posted 05 April 2005 01:50 PM profile ..Marty Pollard!!! Where have you been, thought you fell off the Earth...
Ken Lang Member From: Simi Valley, Ca	posted 05 April 2005 07:27 PM profile Hi Marty. Welcome back from exile.
Mike Winter Member From: Oregon City, Oregon, USA	posted 05 April 2005 08:42 PM profile Kohl's is using The Lovin' Spoonful's "Do You Believe In Magic." Pat and Bob -- I always thought Dubya should've used Shel Silverstein's "I'm Goin' Down To Texas."
Marty Pollard Member From: a confidential source	posted 05 April 2005 08:48 PM profile Thanks Pat, Ken.
Gerald Menke Member From: Brooklyn, NY, USA	posted 06 April 2005 08:51 AM profile Who are you guys kidding? Those companies pay handsomely to use those songs in commercials, if the artists didn't want to exploit their own work this way, you wouldn't hear/see it happening. I am sure there are bands/artists who signed away their publishing rights and therefore their labels pocket the money, but alot of those artists you hear, like the Who and Led Zeppelin are VERY savvy, and are pleased to have discovered yet another "revenue stream". I agree it's gross, but hey, it's yet another reason to avoid commercial broadcasts, be they cable, radio or network TV. Always something better to do than sit in front of the tube anyway. Learn another Paul Franklin solo! There's a whole cottage industry that's sprung up that connects indie-type bands with advertisers, because they are so much cheaper than going with an established star, some people say the advertisers are better than the labels, in that they pay up front, make very few aesthetic demands, and keep paying residuals. There was a series of Levi's jeans ads a few years ago, that featured the music of Chicago indie bands like Directions in Music, I almost fell out of my chair the first time I saw that one. Anyway, I would be careful about attacking the advertisers without knowing the deal the artist had worked out with them. [This message was edited by Gerald Menke on 06 April 2005 at 09:05 AM.]
Ray Minich Member From: Limestone, New York, USA	posted 06 April 2005 09:01 AM profile Several years ago Micro$oft used the "Stones" "Start Me Up" to introduce their new operating system (I think it was used for Windows XP). It all started with Carly Simon's "Anticipation" being used as the background for a Heinz Catsup commercial. That was quite some time ago. [This message was edited by Ray Minich on 06 April 2005 at 09:03 AM.]
CrowBear Schmitt Member From: Ariege, - PairO'knees, - France	posted 06 April 2005 02:08 PM profile there's an Insurance company usin' the Ray Charles version of " Imagine" by Lennon
Marc Friedland Member From: Vallejo, CA	posted 06 April 2005 05:40 PM profile I'm not positive, because I only caught the very end of it, but I believe I recently heard The Turtles "Happy Together" being used for "Mervyns" Dept. store. -- Marc
Tom Olson Member From: Spokane, WA	posted 06 April 2005 06:00 PM profile Don't know if these have been mentioned above, but -- The Who, "Won't Get Fooled Again" was recently used in a car commercial, but I don't remember which brand it was. Led Zepplin, "Rock and Roll" is used in a recent Cadillac commercial. It may be expensive to use these songs in advertisements but apparently it's less expensive and/or more cost effective to use old rock songs than to get somebody to write a good jingle -- otherwise, we'd be hearing good jingles instead of old rock songs, RIGHT?? Seems like things were a little different in the 50's and 60's. I seem to remember a lot of good jingles in radio and on TV. Although pop/rock tunes were used in advertising it was more the exception than the rule (one example is Santana's "Evil Ways" that was used in a tobacco commercial in the late 60's/early 70's).
David Mason Member From: Cambridge, MD, USA	posted 07 April 2005 12:33 AM profile According to the coffee table book "According to the Rolling Stones" (check it out from the library), the Stones began playing to a click track many years ago partly because it's necessary in order to synchronize the songs for TV and movie use. Keith originally hated it, of course, but cooler heads prevailed.
Tom Olson Member From: Spokane, WA	posted 07 April 2005 11:27 AM profile I wonder what made them think of that? Maybe that little ol' movie called, "A Hard Days Night?" Nah....
Bill Beall Member From: Lincoln, Nebraska, USA	posted 08 April 2005 08:31 AM profile Not too long ago I heard a clip from "Make the World Go Away" by Ray Price. It was on a commercial for candy. (Still a great song)
Ken Lang Member From: Simi Valley, Ca	posted 08 April 2005 05:30 PM profile A commercial I see playing these days has the old song Boom Boom, boom boom.
Theresa Galbraith Member From: Goodlettsville,Tn. USA	posted 09 April 2005 03:40 AM profile Shania's "I Feel Like A Woman" is in a SUV commercial. The guy in the back seat is singing it. I laugh out loud everytime I see it! I know it's not sixties rock.
Bill Bassett Member From: Rimrock, Arizona, USA	posted 09 April 2005 08:51 AM profile The one I like is John Fogerty singing about "The red, white and blue" in a Wranglers ad. The line, totally taken out of context of the rest of the song Fortunate Son. What were they thinking? Oh yeah, it was for the "Relaxed Fit" brand of Wranglers. Brings to mind the old line...As I get older, my broad mind and narrow waist seem to have traded places. BD
John Billings Member From: Northfield Center, Ohio, USA	posted 09 April 2005 02:36 PM profile The worst by far is "Whoo Hoo", or whatever it's called. It was mindless in the fifties, and whomever is singing for this comercial is just atrocious. They don't even realize that if you're singing a repetitive lick over the 1 and the 4 chord, that you have to flat the third over the 4 chord. Drives me nutz to hear that awful dischord! I turn it off sooo fast, that I don't even know what product is being advertised! JB
Keith Cordell Member From: Atlanta	posted 10 April 2005 06:56 AM profile Actually Gerald that is untrue. If you've heard about the rift between Michael Jackson and Paul McCartney, it is a classic example of what happens. In those early days of rock and roll the record company or a publishing company owned the publishing rights to the songs. The early Beatles catalog was sold by their management; when it came up for sale Jackson bought it out from under McCartney, and started selling commercial rights to the entire Lennon McCartney back catalog to the highest bidder. This is the case with the early CCR stuff as well; Saul Zaentz was their manager and owned the publishing rights to the early CCR stuff, which is why you hear it in commercials. In an ironic twist, Fogerty was sued by that same publishing group years later for writing songs that "sounded too much like Fogerty". Many of these bands do sell rights to their songs willingly, and have ressurected their careers doing so. They wrote it, they own it, so more power to 'em, I say.
Bill Llewellyn Member From: San Jose, CA	posted 10 April 2005 08:18 AM profile Does Paul McCartney have to pay royalties to Michael Jackson every time he performs one of the old Beatle songs he himself wrote? ------------------ Bill, steelin' since '99 \| Steel page \| MSA U12 \| My music \| Steelers' birthdays \| Over 50?
Jon Light Member From: Brooklyn, NY	posted 10 April 2005 08:21 AM profile Nah--just sends him a kid in a plain brown box with airholes.
Mark van Allen Member From: loganville, Ga. USA	posted 10 April 2005 08:35 AM profile
CrowBear Schmitt Member From: Ariege, - PairO'knees, - France	posted 10 April 2005 08:43 AM profile renault just came out w: a commercial for one of it's shorts & is usin' that Canned Heat tune "goin' to the Country" the one that kicks off "Woodstock" i believe [This message was edited by CrowBear Schmitt on 10 April 2005 at 10:32 AM.]
Pat Burns Member From: Branchville, N.J. USA	posted 11 April 2005 04:52 PM profile .. , Jon..I take it you were excused from jury duty.. ..I wonder what "Ebony and Ivory" would have sounded like with Michael instead of Stevie... [This message was edited by Pat Burns on 11 April 2005 at 04:55 PM.]
Jon Light Member From: Brooklyn, NY	posted 11 April 2005 05:26 PM profile Would Paul have been the black guy?

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