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Author Topic:   Emmons Guitars-The Lashley Co.
Dave Diehl
Member

From: Mechanicsville, MD, USA

posted 23 September 2001 05:47 PM     profile     
Unless I'm missing something here, I don't understand the "Bashing of Emmons Guitar Co" regarding the topic of direct sales. I believe most of the manufacturers do that don't they? As with any company, the owners are very respectful people and they, as any other company, will occassionally have a problem. I truly believe they will help in any way they can. I recently had a problem with an Amp manufacturer that I see everyone on here praise. After I looked back at the good experiences I've had I decided not to let this one event change my thoughts of the company. I don't believe Emmons was the target of your original message, was it Bobbe?
Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 23 September 2001 06:50 PM     profile     
Howdy Boys

I gettin up a "posse" and headin for the "pass"

Sheriff bOb's "a comin" and he's after my
"a".. guitar.

Steven Knapper
Member

From: Temecula Ca USA

posted 23 September 2001 07:18 PM     profile     
Bobbe, there are 2 stores in the US that sell and repair Steel Guitars only----You and Blackie Taylor Music in Riverside, CA. Sell, repair and lessons on steel is all he does.
Bill Sharpe
Member

From: Hermitage, TN 37076, USA

posted 23 September 2001 08:27 PM     profile     
Jody:

Please DON'T stop the stories, I get a real kick out of reading them, and the"insider" info you provide.I can't imagine why anyone would send you ornery emails. My pals Smiley and Bobbe Seymour are also fonts of knowledge about the steel. I particularly enjoy the stories about Fender as I have been a long time owner of numerous Fender guitars and amplifiers, the last one left that I own, is a mint '64 candy red Fender Jazzmaster.

Best regards,
Bill

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 23 September 2001 08:49 PM     profile     
I had neglected to add that Sam Ash has always had people of expertise and knowledge
head up the various departments in his highly
sucessfull history.

He has always employed people of quality and
knowledge in his stores.

I did not mention that a fellow by the name of Barry Horowitz a fine steel player as well
as an active member of the PSGA is VP of sales and marketing at Sam Ash.

Barry's knowledge and know how certainly is a plus for Sam Ash and a big factor for the
sucess for Carter guitars in the Sam Ash network of stores. This is "not a paid political announcement" its just the facts
of life.

As for the post above,,,,I believe Bobbe is one of the minority who sells and promotes
steel guitar and is probably the most qualified as service and modifications and repairs. And that is "Not a Paid Political
announcement" either....just the facts "mam"

Thats my Joe Friday impression "Dragnet"

I used to use the name of Joe Friday as well
as Jack Webb ,,,I changed it to Joe Thursday as the name Joe Friday ruined my weekends.

I believe that the mix of a personal shop such as Bobbe's and the fact that he is a fine player with mucho know how,,is a difficult act to follow for anyone.

The best of both worlds is out there,,,the large super mega store and the highly specialized reputation that Bobbe Seymour is
known for. I dont beleive it gets any better
than that. The customer has a choice,,,,the specialized store such as Bobbe's and or the
large super mega store such as Sam Ash which
btw is still "family owned" and operated.

You can slice it any way you wish.....it spells "sucess for the steel guitar" & as Paul Harvey would say "That is The Rest Of The Story"

BobbeSeymour
Member

From: Hendersonville TN USA

posted 24 September 2001 12:06 AM     profile     
Thank you Jody,You are an intresting dude!Only wish I could meet you in person sometime.
Dave Diehl,No one is bashing the Emmons company.Some folks that bought direct from them have not gotten the personal attention they feel they deserved, but this is to be expected when you deal direct. If you want to be spoiled, deal with a dealer, we'll spoil you! The manufacturer isn't in the "spoiling" business. The Emmons company is the great company that all others are measured by, just like their guitars, the standard that all others are measured. I feel it will stay that way also.
Bobbe
BobbeSeymour
Member

From: Hendersonville TN USA

posted 24 September 2001 12:11 AM     profile     
Steve Knapper! Yes, I feel your right, Blackie Taylor is also. He has a great reputation and has devoted his life to steel guitar.He deserves some kind of an award for the work he has done for steel. He has done many things that most folks don't even know about, He's a great person.
Bobbe
Paul Graupp
Member

From: Macon Ga USA

posted 24 September 2001 07:05 AM     profile     
Jody; I've seen you mention, many times about Leo Fender and a three legged guitar.
Now I don't have all of that story and it still sounds funny as all get outa here.

Now, one of my sources tells me that he saw a three legged cat at Bobbe's store. I can't quite put it all togeather yet but I will. The same source also told me that Merle Travis once gave Bobbe a special little kitty cat and that Bobbe called it;
TRAVIS !! The guy has got something inside of him and you can hear it in his music; it's called SOUL like in Soulful Steel !!

My world would not be the same if it didn't have the two of you in it !!!!!

Regards, Paul

nick allen
Member

From: France

posted 24 September 2001 07:21 AM     profile     
Am I right in thinking Blackie Taylor's store is a small building on the outskirts of Riverside? if it's the one I'm thinking of, there was no-one there when I visited last October - seemed to be all closed up, and someone local passing by said he had never seen it open.
(I should be in Nashville this October, and hope to visit Mr Seymour - Sizemore? Sezmore? Hackensmackit III ? well, you know... Brandy's boss!)
(Not sure I'll have the funds to earn my free night in the Red Roof, though )
Nick
Sage
Member

From: Boulder, Colorado

posted 24 September 2001 08:23 AM     profile     
I think that there is a steel guitar store in Denver now.
Bobbe- I can hear your frustration over the fate of dealers in this strange economy. I can also understand the desire to sell direct by manufacturers. You can count all of the steel guitar specialty retailers on one maimed hand, that doesn't seem like a great way to reach potential customers. The BIG EXCEPTION is for a store like yours, where folks go because of the rare things of value that you offer them. You have vast knowledge, experience, inventory, service ability, jokes, and cats. Nothing beats a real store with a caring person in it. There just aren't many around for the steel guitar.
Perhaps a "middle way" would be for a manufacturer to sell direct AND establish a dealer relationship with the dealers who can help represent and advocate for their product, which wouldn't ammount to very many dealers. The exception to that is the Carter Starter/ Sam Ash relationship, which IMHO is a great accomplishment and a different kind of animal.
OK Bobbe- you can come chase me around with an e-ax now friend, I might even get used to it!
T. Sage Harmos
p.s. Jody, thanks for the rare glimpse "inside" the biz.
Gene Jones
Member

From: Oklahoma City, OK USA

posted 24 September 2001 08:43 AM     profile     
Bobbe.....Jody's Lhasa's "CoCo or Oreo" would be great companions for your three-legged cat if you could talk him out of one of them!
Bob Carlson
Member

From: Surprise AZ.

posted 24 September 2001 09:00 AM     profile     
Jerry Brightman,Jody or Bobbe,

Would one of you please explaine how Emmons Guitar became Lashley Inc.?

I don't understand all I know about that name of the company.

Bob Carlson

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 24 September 2001 09:01 AM     profile     
Gene...Bobbe can talk anybody out of anything

My question is,,,,,when is the US Miltary
Intelligence going to enlist Bobbe to talk
that "bum bin Laden" out of hiding???. Bobbe
can talk anyone out of "anything"

I think Bobbe can handle that cat,,so what Bobbe cant spell,,,,that cat cant speak english. Get after him Gene,,,he needs the
"encouragement" Colin Powell are you listenin????? three legged cat heh?? wished I had a three legged dog ,,,,and wished he would not be able to "lift that leg" he wouldn't have a "leg to stand on" My dogs have three legs,,,,the 4th one is usually
lifted where you cant see it. wet socks during the night in the dark tells the rest of the story.

I always think of the melody to "Strangers In The Night" my version with the same melody is "Wet socks in the Night" Scooby Doo

ScoobyDoo
unregistered
posted 24 September 2001 09:51 AM           
Hey! I resemble that remark!
Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 24 September 2001 09:55 AM     profile     
Hey Scooby,,,I wondered where you went,,,no see you on the Forum.

You are a "Stranger In The Night" why dont you start some trouble with Bobbe.then we can all pile on.....Im leaving as I was called by the reserves.

Iam in "US Intelligence" keep in touch.

Pete Burak
Member

From: Portland, OR USA

posted 24 September 2001 09:57 AM     profile     
I hope the new owners will offer a LL-III S12U!
Fred Jack
Member

From: Bay City Texas

posted 24 September 2001 12:47 PM     profile     
NICK..I'm sorry you missed Blackie while in So Cal..I don't know the size of his store but I can assure you his heart is as big as Dallas..thats got to count for something! I've known Blackie for many years. Hes staight up!

SAGE..In your suggestion that perhaps the mfg'r could sell direct and still establish a relationship with retailer, would the mfg'r agree to sell at "full retail" or mfg'r "suggested list" or be in direct competition with their own retailers and be "cutthroat competitors" ? Then if mfg'r agrees to sell at "full price" would they take trade-ins? Would they provide technicians to set up, make necessary adjustments,and pacify us in general with all our questions and requirements?
Also,how many of them would be available to answer an emergency such as: need loaner amp tonight: need loaner pedal today; overnight this or that..I guess I just see a lot of need for retailers and THEY GOTTA MAKE A PROFIT and can't do that if they are in compitition with mfg'r.
One more thing and I'll shut down;I'm a gen contr and I will not buy supplies from any lumber yard that does any kind of building,concrete work,roofing etc.. I see the steel guitar industry as the same. regards, fred

Herby Wallace
Member

From: Sevierville, TN, Sevier

posted 24 September 2001 01:03 PM     profile     
Dear Bobbe Seymour,

I very seldom comment about things on the forum, but I couldn't hold back on this. Bobbe, I am with you 100% concerning the dealer situation. I have operated a small steel guitar show since 1979 and it is getting harder and harder to exist. I am on a much small scale than you, but many times I don't know if it is all worth it or not. I can give someone a price on an item, and then some company will sell direct and beat my price by $10.00 just to make the sale, so I just let them have it. I won't continue with this topic so I don't say too much, but again, Bobbe, everything you said, I back up completely.

Herby Wallace

------------------

retcop88
unregistered
posted 24 September 2001 02:28 PM           
Boy is Herbie right on target. And to survive you have to know what it's worth to stand your ground. Just sitting here wondering if all the business practices elimate R.L.from HOF consideration like it has Reece and not all Emmons deals have been pleasing to all..Anyone who is in business has to make decisions sometimes that keep the boat afloat.However it pays to have friends in positions to eliminate bad feelings. Reece is a player extrodinare that should be judged for his Steel playing art.I won't give up.

------------------
James R.Hall
MSA S10 & MSA D12

[This message was edited by retcop88 on 24 September 2001 at 02:33 PM.]

B.Jenkins
Member

From: Parkersburg, WV...U.S.A

posted 24 September 2001 03:36 PM     profile     
no post

[This message was edited by B.Jenkins on 26 September 2001 at 07:24 AM.]

Bob Carlson
Member

From: Surprise AZ.

posted 24 September 2001 04:55 PM     profile     
Wow!
Billy, I feel for you clear out hear In Arizona. After reading that you were out three thousand dallars, I thought what would I do If that happened to me.

Then I remembed why a company gets Incorperated. It means they can collect money In advance for a product and then file B R and you can't sue them for anything but what was included In the corperation. His personal property you can't touch.

So the only way you can get your money back Is If there Is any left after all other debts are paid. I think. I don't know for sure but I think thats the way It works.

Again Billy, I sure feel for you. The only advice I can give you Is to pray for the strenth to for give him. Works for me.

Bob Carlson

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 24 September 2001 05:06 PM     profile     
Herby,,,in reply to your comments. The mail order companies play hell on most all small
business,,not only the Music Industry.

As a Fender rep I asked a Fender dealer not to
advertise Fender in his "mail order catalogue". The problem,,,is that the legal "eagles" came into the picture and tried to make a "federal case of it". There is no "cure for this". I have tried many options to stop this,,but I have failed.

MusicMan under the leadership of Leo Fender& Tom Walker found a temporary solution. All salesman were to ask if the dealer prospect had in fact a "mail order catalogue" It was
easy to avoid that problem if the prospect dealer did have a mail order setup.

I simply would say we are backed up on back orders,,and as we dont have a nationwide service for "warranty" ,it would be impossible for MusicMan to ask a MusicMan dealer in the state or town that the customer
purchased through mail order to service a product that he did not sell,,,and we want all dealers to service the customers they sell products to.,,,,and we could and would not service the product through anyone other than the MusicMan dealer who sold the product.

If that being the case,where as an example a customer from,,," where ever USA" purchases a product from a mail order source,,,,the product would have to be shipped back to the dealer who sold the product in the first place. All shipping charges both ways to and from are the sole responsibility of the mail
order source or the customer who made the purchase from the mail order dealer.

Music Man DID NOT re-imburse dealers for warranty repairs,,,they would have to service the product out of the profit they made from the sale.

I would explain to the dealer that he should
keep the price of the guitar or amp or whatever with a profit margin to allow for the cost of repairs,,I think I called it an
"escrow account" on "account" we are not responsible for charges for repair.

We would however repair at no charge anything
purchased from a Music Man dealer,,,,if returned to Anaheim California,,,however the customer was responsible for shipping charges
both to and from.

This discouraged most all mail order dealers
they couldnt't be bothered with the red tape.

I was told many times to "stick it" my answer
was "I have no room" at this time,,,I have others who have made that request before you and there is a waiting line.

FYI,,,I was not selling ANY MusicMan products
to any dealers on West 48th Street Manhattan.
My reason???? I didnt feel it was fair to them to ask them to alter their business practice and not mail order anything Music Man sold, I had many dealers on that street who were personal friends of mine whom I sold Fender to for many years. We remained friends in spite of this,,,although it did cause hard feelings,,but it did solve the problem.

At the end of The MusicMan story ,,I was probably one of the very few if not the only one who DID NOT SELL to dealers on West 48th
St. 48th Street was just known for discounting but there were many others in samll towns guilty of the same thing 48th street was known for,,,,mail order and discounting. Its not the state or the town,its the nature of the business as well as the "greedy dealer who wanted the world as his marketing area..

MusicMan closed its doors,,,I was the "hero"
but its too bad we "lost the war" you know the old saying" I won the argument,,,,,but lost the sale.

Now that this speech is over..I hope this sheds some light on your comments. I agree that today a small dealer cannot survive in the "world of mega dicount and mail order houses. That is the primary reason MusicMan failed,,,we didnt have the "big guns" as dealers,,but when the same small dealer supported the companies that were selling to mail order operations,,it showed me that my efforts were in vain. They say "Good Guys Finish Last" I dont know how good Iam but I did "finish last"

You are a great player,,no one can take that from you. If you are unaccustomed to my long posts,,,this is what Iam like,,,I can make a "short story long" I wish that were true under all circumstances. Be well....

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 24 September 2001 05:41 PM     profile     
Hey "Marshall" bOb....I really liked seeing
your "shiny badge"

Betcha cant make it "bigger"

What in Sam Hill do you think Iam?? Im not an
outlaw,,,,I just post long stories,,,,,what are the charges Iam being held for????

Tom Hodgin
Member

From: greensboro, n.c. u.s.a.

posted 24 September 2001 06:38 PM     profile     
Watch out Ron jr. the sharks are circling..
I am a thirty year steeler..and according to this forum, I have been playing somewhat flat and out of tune for most of that period..
Do you guys ever read what you are writing on this forum???
Just how big of a demand do you think there is for steel guitars in this country?? Even Bobby S. says there are only a very few retailers in the U.S.A..The Forum has said there are about 26,000 of us steelers world wide....NO dealer could expect to surrive on SG sales and service alone..Especially working on 10% profit..I've been in the retail business for thirty-two years..You must have at least a twenty-two percent markup to keep the doors open..
Since I live close to Emmons Guitar, I have know Ron Sr.for many years..He has been selling guitars out of that store,as retail sales, for at least that long..where was the gripe then???
How about Carter.? or Franklin..and I would guess all the others..I bought my Marlen from the store where they were made..
You seem to be missing the point, either on purpose or by an oversight..I PAID RETAIL GUYS..Two years ago I bought my first Emmons..I PAID RETAIL..What in the world is wrong with a dealer selling his product in his RETAIL OUTLET ???? Bobby Seymore sells his CD's in HIS music store..AT RETAIL..
Do you guys remember Marvin Hudson?? His new Emmons cost $5,500..Does that sound like Emmons gave him a break ???
Many dealers of all types of merchandise are doing this..
If anyone of you need a blame t-shirt or hat, or what-ever that bad just let me know and I'll go over there and get it and send it to you personally...
Ron jr. has a tough enough row to hoe..He's up to his "you know what" in SG orders..It still takes a set amount of time to build a Emmons...
We all love what we do...lets support all our SG manufactors...and Bobby S..it's ok to raise that profit a little, we need you to stay in business.... tom hdogin
retcop88
unregistered
posted 25 September 2001 07:49 AM           
yeah; but whats this got to do with a guy losing 3000 bucks?..condone it? Chaulk it up to not enough profit in the Pedal Steel Business?Bull S%$t.

------------------
James R.Hall
MSA S10 & MSA D12

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 25 September 2001 08:12 AM     profile     
I think there many misconceptions here. As I
read through this thread,,,I have not the foggiest idea as to what the complaint is about.

First I see where a manufacturer is considering selling "direct"...I am sure that
will take a bit of buiness from existing dealers. That should be worked out between the dealer and the manufacturer.

As the long story I posted above,,,how many retail outlets does the manufacturer have?
How much business do they generate for the product? There are many "avenue's open to discussion here.

How much business will the retail customer lose as a result of the company he deals with
sells direct?

As for the other subject of "mail order" ...
I beleive this is also a "misconception".
Do any of you presently earning a living off of products that you represent subject to losing sales in your immmediate marketing area? to a dealer or mail order house.??

If what I read here is what I understand,,,the dealers who complain about mail order this is a question for you.

If a customer calls your store or shop and wants to order an amplifier as an example,,the brand that you carry,,,,I dont mention names here. Would you sell this customer the amplifier? or would you tell him or her,"I cant ship you the amp" as I dont agree with mail order merchandising" and you would have to come to my store 500 miles away and pick up the amp.

If what I see here is correct to my way of thinking. To solicit business "outside" of the area where your retail store or shop is located is .....consitituted as opening up the can of worms.

I dont undertand what the complaints are about. If you dont want to lose business to mail order sources,,and yet you yourself will sell and ship to a customer out of your vicinity,,,,what is the issue here?

If I can spell my feelings out. I can do it
its okay for me,,,,but you cant do it. However soliciting in an area outside of your
marketing area,,,well thats another ballgame.

I liked the comments as above,,,how much business does steel guitar and related products do overall in this country?

We are talking about next to nothing as compared to products out there such as Peavey,Fender, Gibson, Marshall, etc etc.

I believe this has been "overdone" here on this thread,,,,but it did give me a chance to be heard. At least my wife dont have to listen to me rant and rave.

I have nothing to gain by posting things like this. I have no products to sell,,no CD's to plug,,,I have nothing to gain but offer my opinions,,,I mean no harm to those who are offended by my long stories.

Again,,,I have nothing to gain,,I have NO STORE,,Iam not looking for business, Iam not
looking to sell my cd,,All I will accompolish
here will be,,,controversy among some of you
calling me down for my comments and beliefs.

I have spent most all of my life as a sales rep,I made that clear 1000 times,,I think if nothing else that I have accompolished all those years,,,I do know both sides of the coin, like that saying and I dont mean to sound like a "smart $ss but I have "been there" done that"
many many times.

As for mail order competition ask yourself the same question that you refer to. Would you sell a product you represent to a customer in another state???

Do any of you sell Peavey or Fender amps or guitars to others ,,,other than your "instore" customers?? I see many ad's advertising and soliciting for business on the Forum as well as in the PSGA newsletter to which Iam a member. Does that mean it is okay for you and not for the other guy??

This is the American way fellows,,,free enterprize I think they call it. Sad but true
the "system cannot be beat" I know ,,,I tried
eliminating the mail order problem as a CBS
employee repping Fender,,,I did this in plain sight of CBS,,,,,,they were not at all
appreciative of my ideas regarding this. I did however continue to "crusade" for what I believed it,,,but you know what??? CBS is still there,,,,,Fender is alive and well and here Iam typing my comments which I will pay for,and I am aware of that,but it dont matter
Im only voicing a LONG opinion.

When the day comes that mail order is no more
let me know. If selling direct is a "sin"and
the manufacturer does not sell direct,,let me know. I will open a store and try to squeeze out a living on a 10% profit margin after doing all the hard work,,,been there done that,,,,case closed...edited for spelling...

[This message was edited by Jody Carver on 25 September 2001 at 09:26 AM.]

Dave Diehl
Member

From: Mechanicsville, MD, USA

posted 25 September 2001 04:12 PM     profile     
Thanks Bobbe for the reply. I can say out of my 5 guitars one was bought directly from the dealer. Yes, one was from Bobbe also. I have had good experiences with each one and Bobbe has been good to me. I also have to say that, in all the discussion of "Steel Guitar Dealers", I don't believe enough credit is given to Billy Cooper for what he does for steel guitar.
Bill Rowlett
Member

From: Russellville, AR, USA

posted 26 September 2001 03:05 PM     profile     
Hi Jody,

I’ve got to admit that I am baffled about a manufacturer that does not reimburse dealers for in-warranty repairs. As a dealer, I would expect that kind of product support. No wonder the company went under!

I also find it hard to believe that a dealer network would not perform out of warranty repairs on any instrument brought to them. On the rare occasion that I need a dealer to repair something for me out of warranty, I expect to pay him for the time and materials involved in the repair. It would seem to me to be just another way for the dealer to make a profit. I realize that not all dealers have the individual expertise or can afford to maintain a repair facility, but I know several that do. I expect to be able to obtain service from a dealer on a brand name warranty repair anywhere in the country, no matter where I bought it. If the manufacturer can’t support a network such as that, even for mail order items, then I don’t need to own that brand of equipment.

I have a good relation ship with a local retail music dealer. I have bought thousands of dollars in equipment from him over the years. Occasionally, I bring him a piece of equipment that I did not buy from him for his repair expertise. He never refuses to work on it because I bought it used or from another dealer source. It is a small town and I can’t get all the specialized music equipment that I need from him and he knows that. He is a wonderful Peavey dealer, but I have watched him trace a circuit and draw a schematic for my Marshall amps, which he doesn’t carry and that I bought used, so that he could repair a smoked chassis and get me back in business. I pay him for the repairs and we keep a good relationship. The first dealer that refused to support me in this fashion would not get any of my business after that.

I don’t want to offend any one, it just my feelings about the subject.

Bill

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 26 September 2001 04:32 PM     profile     
Bill thanks for your comments,,,however the company did not go "out of business" for the reasons of "warranty" or the fact that they were not re-imbursed. Thats another issue.I cannot go into detail.

We would set up "a" dealer in a marketing area that sometimes would have 5 or 6 stores,they had enough protection re discounting etc. I have never had a problem with that.

As for "warranty repairs" when I was with Fender,,,the dealer was asked to submit the nature of the repair,,and would have to send the defective part or parts back to the company.

There were dealers who would submit a repair charge that was not legit. This was not unusual,,I found that many dealers were submitting false repairs to collect the labor, when they get that small its pretty bad.

MusicMan would not re-imburse any repairs done by an outside source such as Joes' TV and radio Shop,,,,are you aware that there are many repair shops out there that are not familiar with musical instrument repairs,,,sure if they can read a schematic they should be able to repair it right? Wrong
I have found many "catastrophic" repair claims that tuned out not to be so,,,

The average dealer will not object to repairing a product if the nature of the repair is reasonably minor,,but to pay a dealer for an outside source to charge $50.00
to remove a spkr is a bit high dont you agree.??
No dealer ever complained to me or the company,,,those that had Music Man enjoyed the product for its quality and a reasonable
amount of exclusivity.

My question is ,,if a dealer objects to changing a tube or replaceing a speaker then
he should be helped by the manufacturer to assist him whether to return the defective product to the place of origin or have a competant person to do this,It dont take a brain surgeon to perform a spkr or tube replacement,,,,too many dealers in an area changes the discount structure.

Here is a question for you.....would you like to have a product where every Tom Dick & Harry has the same product line,,or would you prefer having a line you could sell without the fear of being undercut???

If a dealer does for example $25.000 a year dealer net,,,will an amount of say $200,00 over the year in repairs be worth having a product that is worth its weight in gold. Or would you rather have to work on a 40% discount because your competitor sells below
your selling price,,,,Oh ,,,what the heck the
company pays for repairs,,,so I dont mind working on a short profit margin caused by a
hungry salesperson who opens everyone in town.

I asked many dealer this question,,,Do you make a good profit on so and so's product...most would say,,,,are you kidding?
How could i make a better profit if the competition gives the "stuff away" but they add,,,,,but they do pay for the repairs on a guitar or amp.

Yeah thats great,,,,,make $50.00 profit if that on a $700.00 retail price amp,,,but then you can get back a $25.00 service charge,some dealers made more on repairs than they did on the sale of a guitar or amp.

Thanks for the re-buttal no harm done....I do think if you were in the picture back then
you would appreciate the circumstances. We did bend the rules many times and I took money out of my pocket to help the dealer pay the repair charges. You can do that with a small company like Music Man was,,,but with
a large company??? I would go broke in one day...Thanks for your e mail...But must add
that is no where the reason MusicMan is no longer,,,there were differences of opinions invlolved within the ownership.

Ernie Ball continues MusicMan today and it is a highly respected and profitable line.

Its only profitable if the dealer wants to make a profit and not "schlock " the prices around and ruin it for the next guy.

You have your point,,but it was a very minor issue with the dealers I had,,,they enjoyed a good profit without the pressure from myself nor the company for MORE business, they set their own goal on sales,,,,,the competition didnt dictate the selling price.

Any more questions?? I will answer if I can.
Like Radio Shack....you have questions??? we have answers....but not really. If I had to do it over again,,,I would have done it the same way. Were you aware that prior to CBS Fender dealers were not re-imbursed for repairs,,,,but that was when Fender dealers were not surrounded by 5 dealers in a marketing area of 200.000 people,,,Thanks for your ideas,,,open a company I'll come to work for you,,,just kidding.....be well. PS
Bill you cannot compare Arizona with a major market that I covered,,,,the salespeople all over the country would refer to the Northeast
NY NJ etc as "the Jungle" or Death Valley.

Do you know the BPI "Buying Power Index" in your marketing area? Most companies use that as a guide,,,,MusicMan didnt,,,,your qualifications for being a dealer was your ability to promote the product amd Music Man
DID pay half of all advertising to the dealer for the promotion of Music Man amps and guitars etc.The other requirments were paying your invoices within the companies credit terms,,,not unreasonable....stocking a reasonable amount of Inventory that would be Financially comfortable for the dealer to not be under the gun as to maintaining an inventory as set by the company or the salesman in the area.

Most companies require a minimun order to be authorized to have the line,,,some no names mentiond have as high as $50.000.00 dollar opening order and the dealer HAS to abide by that policy, we HAD NO minimum requirememts
2 to 3 amps 2 to 3 guitars or a mix of basses etc,,,,maybe an order of $1,500.00 or less,,,sounds fair dont it?

How about investing $50.000.00 or even $25.000.00 and making an overall profit of 10% on the overall investment,,,,then have to come in to your store every day and see all those amps staring you in the face ,,,while the credit department calls and "duns" the dealer for the money.....so what are we talking about a service re-imbursement that amounts to nickels and dimes by comparison,,,,,no comparison on that issue.

Many manufacturers use the retail dealer as the warehouse with tactics like,,,YOU HAVE TO MAINTAIN WHAT WE FEEL YOU MUST HAVE...I didnt buy that,,,I let them buy what they wanted and felt comfortable with..you are mis judging either my words I posted or you were never in that boat.

Never choked a dealer into how much and what to buy,,,,MOST companies do set the limit. You want the line?? Meet the reqiremements.

My requirements??? buy what you feel comfortable with and how much money you want to invest....if you cannot move a product I will take it back and issue you a credit...but the dealer would have to pay the dinner at McDonalds.

Bill,,,,I could go on and one but you dont need that,,,we are still on the same track just as long as the "positives are spelled out rather than the negatives. There were many many more positives than any companyI ever worked for,,,,maybe they were a bit to easy to deal with,if they took a stronger approach to the market as far as looking for more business and not caring about the dealer
with the attitude many companies employ,,,,,
You Bought It,,,,You own it.
This can cause many explanations on my part
but Iam unable to answer too many questions
My wife is after me to walk the dogs,,,,,they too have a "requirement" you know what that is,,,and right now they are due,,,,,gotta run.....thanks again Jody PS
How do you like me so far???? Im really not a bad guy just post too long of a post...ask bOb he can tell you about me.....

[This message was edited by Jody Carver on 26 September 2001 at 05:22 PM.]

edited as I forgot something. My password,

[This message was edited by Jody Carver on 28 September 2001 at 11:12 AM.]

Bob Carlson
Member

From: Surprise AZ.

posted 26 September 2001 06:08 PM     profile     
The Auto manufactures have been trying to figure out a way for years to sell direct. They would love to get rid of the dealers that send In false repair claims, keeping parts from a car that was out of warrenty. And thats just for openers. Many more reasons.

In 95 I started looking for a new pedal steel. I called most of the builders and they ALL would sell me a steel direct. It's been going on for years, so whats the big fuss about now.

I recieved a flyer from Emmons a while back. The price list was dated June 1st 2001. A model LD10L had a retail price of $6,550.00.
Who can aford to pay that kind of money for a steel guitar?.

BUT.....what seems a little strange It that I get this promotion material a short time before they go out of bussines!. Two plus two always makes four. There Is to many things here that don't add up to four. Like did Emmons Inc. file for B R?. If they did, I don't think Ron can get his hands on the down payments people sent In to Emmons Inc., so how can he deliever the back orders?.

I was going to order a V knee lever kit but decided to wait until we got moved down to Surprise. Just lucky I guess.

More answers somebody. Make two and two add up to four.

Bob Carlson

Bill Sharpe
Member

From: Hermitage, TN 37076, USA

posted 26 September 2001 06:34 PM     profile     
Jody: as always, I enjoyed your comments above. Thank you

Bill Sharpe

------------------
B#


Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 26 September 2001 08:01 PM     profile     
Hi Bill,,,,I had my pups out for their nitecap. I will very happily answer any and all of your questions. I dont think it is fair for me to take up a lot of space here as there are others with the issue that started this thread waiting to voice their opinions on "direct selling" to do or not to do.

If there are enough people out there that are tolerant of my long drawn out stories on the "battlefield" I will be happy to reply to your questions. I do feel you certainly have a good friend in the dealer who works along with you...that is a rare case but then again he must realize that you are a good customer and your willingness to pay your way shows him that you are a good customer.

I beleive my mistake was simple and innocent
on my part. A traveling musician with a problem amp or guitar was in fact welcome at any MusicMan dealer,,,,the salespeople invloved such as myself and the sales rep in the area where the customer needs help did in fact get the repair,,,in fact we encouraged all dealers to "loan out the product to the customer" to replace his defective or faulty instrument.The loan out was not just anything,,,it was the same as the product purchased by the customer.

MusicMan took this stance and also had the dealer loan the instrument no charge while his instrument was being repaired. Each dealer made that verbal commitment prior to taking on the MusicMan franchise. There were a few who did not wish to particpate,,,,but they were in the "minority" Leo Fender insisted on "good will" regardless of cost to the company,,I think that is worth more than a re-imbursement of a mimimum service charge.

As I said earlier,,,nothing was written in stone,,,it was left to the judgement of the individual sales reps for the areas invloved.

Since there were only 5 MusicMan reps nationwide and all former Fender salesmen,,,we always worked out the problem.
There was nothing in writing as to our obligation regarding labor re-imbursement nor was there anything in writing holding the dealer to having to purchase a specific dollar amount of product.

That in itself tells the story of Leo's philosophy,,,,Just make the customer happy was his battle cry the hell with offering the dealer a labor re-imbursement most all companies re-imburse the minimum that dont even come close to the amount of work performed,,but it does look and sound good.

We went further than labor re-imbursements we had NO TIME LIMIT as most companies do.
If the dammed amp was 5 weeks old or 5 years old it was handled with the customer satisfaction as the final bottom line.

We ate many speakers that were overdriven and voice coils that were open,,,,,Electro Voice gave MusicMan a 90 day warranty on all their speakers,,,,on open voice coils...that
was decided by Electro Voice,,,and most all of the time MusicMan paid out of pocket for any and all Voice coil problems.

How do you tell a customer he "played too loud and that was the reason the voice coils were burnt,,,,the customer pays a lot of money for the amp,,,,can you dictate to him on how loud he can play?? There are many other facets to this Bill,,,but as I said before,it would take much too much time to explain. If bOb gives me the OK I will do it
or you can e mail me at home. I have nothing to gain here,I just want to show my respect to you and answer to the best of my knowledge any question or doubts you may have. If there was a mistatement by myself I do apologize,,,but the MusicMan company went out of their way for the dealer and the retail customer,,,,that was Leo Fenders sucess all those years with fender & it continued till the day he passed away.

Leo was what he was,,I dont think there was a better man who showed more compassion for his salespeople,,,,dealers & retail customers
Later if you need more info,,,but you owe me
,,,Burger King will be fine....you can ship me a "Whopper" in exchange for this info. That will act as my re-imbursement. Im sticking my neck out here,,but I have no problem with that as long as I can explain and answer your questions.To Leo Musicians
were his best friends and he had an obligation to them,,,that is what made him a wonderful human being.PS,,,most all pro musicians such as Speedy West,Herb Remington
Bobby Koefer,can attest to the credibility of leo Fender,,everyone was a pro to leo,,,recently Jerry Byrds name came up,,Jerry can also give a testamonial regarding Leo Fender,,,,and there are many too many to mention here.Ask anyone about Leo
his name was synonomous with fairness to all and most of all concern for his customer proffesionals as well as non pro's. He took that philosophy with him to MusicMan,,,and thats "written in stone" so what are we talking about here??? a labor re-imbursement
policy?....that was the least of Leo;s commitment to the customer,,,,,in Warranty or Out of Warranty,,,,there was no labor re-imbursement.there was much more than that.

Leo Fenders word.....that was the best warranty ever.

[This message was edited by Jody Carver on 26 September 2001 at 08:17 PM.]

Bowie Martin
Member

From: Wilson, NC USA 27896

posted 27 September 2001 05:09 PM     profile     
Maybe I missed it in an earlier post - Have not seen anything from Jack Strayhorn; for years to me he was Emmons, and did a great job. Any comments Jack? (if i skipped over something earlier I am sorry)...
BobbeSeymour
Member

From: Hendersonville TN USA

posted 27 September 2001 05:22 PM     profile     
This all comes down to one thing.You get a better deal from the dealer. Do you want to pay the factory retail price and only get the guitar? Or get a discount and a lot of free stuff fron a good dealer?Would you rather have one warrenty or two? We are talking legitament factorys here,and legitament dealers. AND, you are a whole lot better off to buy a "homemade" guitar from a legetiment dealer than buying it direct.Double security. You can save a lot of money through a good dealer.
Bobbe
Bill Sharpe
Member

From: Hermitage, TN 37076, USA

posted 27 September 2001 05:43 PM     profile     
Hi Jody:

If you'll send me your email addy I promise I won't upset you with emails, plus I miss when you post stuff on the Forum.

Thanx,
Bill Sharpe

Bill Rowlett
Member

From: Russellville, AR, USA

posted 28 September 2001 08:33 AM     profile     
Hi Jody,

Thanks for the informative reply. I spoke in haste about something that I knew very little about. I did not consider all the realities, such as false repair claims etc.. I see a different picture about MusicMan now. I believe that I would like to have had you as a sales rep, had I been a dealer, manufacturer or customer.

I have always felt that companies that require a minimun order to be authorized to have the line,,, are hurting themselves, but there are sound business reasons for everything, much of which I have no exposure to. Most companies want reliable dealers with a sound financial base that can support the product, and I am sure that some others just want to move the product out the warehouse door and let someone else pay the inventory costs.

Customers like me don't always see the big picture from the retail side.

Thanks for your reply and keep up the stories. I love to read them too

Bill

Bob Carlson
Member

From: Surprise AZ.

posted 28 September 2001 09:31 AM     profile     
Bobbe,
I agree with you, and forgot to mention that I ended up buying my Emmons SD-10 from Dennis Kirkland at DE-NO Music Center In Casa Grande Arizona. Thats 200 miles south of Flagstaff. You drive right through Phoenix, where there are no steel dealers, then about 40 more miles south toward Tucson. And let me add, Dennis was a very nice person to deal with. A lot more fun than ordering one from the factory and waiting six months to get It.

I also agree that It's better to have a dealer that's there In case you have some problems.

I had a small problem with mine and he took care of It, instead of me having to send It back to the factory and pay frieght both ways. He wanted to pay me for the gas It took to drive down there but I accepted a steel cover instead.

Bob Carlson.

[This message was edited by Bob Carlson on 28 September 2001 at 09:39 AM.]

Jody Carver
Member

From: The Knight Of Fender Tweed~ Dodger Blue Forever

posted 28 September 2001 10:23 AM     profile     
Bill,Thanks for your comments. It is a touchy subject that was brought up,,,and will
more than likely always be just that. Like religion,politcs,etc and sometimes even girls, like who's a hotter chick Brittany Spears? or Jennifer Lopez?,,,I like em both.

I was very fortunate all those years with Fender,,,I didnt have to be a great or even good salesman,,,I was forunate having a great product to sell and having such fine dealers to represent Fender,,,Sam Ash, Mannys,
those were the major leaguers in my time and I was fortunate to have dealt with them as well as call them my friends.

Unfortunatly for me,,,I was asked not to sell
the "big dealers" such as those (during MusicMan) mentioned,,,that not only took away good and healthy business from me,,,it had a blemish
on me as a person by not selling those people who have been a very large part of my life both in business and personally..

But since I was "only a sales rep" the orders
came from the top,,,,and you can rest assured it was NOT Leo Fender. As to your comment as to why they went out of business?

I know the facts "mam" just the facts,,,thats my Jack Webb Dragnet impersonation". And if I ever write a book it will be that of a comical and humorous nature
and not from a point of accusing anyone or pointing a finger.

To be honest,,,Im tired of reading books on pre CBS and all that stuff,,,serial numbers,type of necks,,,bodies,,finishes" etc etc..this book will deal with my experiences from a guy who was there away back when. ME.... and will tell of the happy times and sad times and the mistakes I have made in my life,,,wished I had an eraser to rub out those memeories,,,but all in all as
to quote the great Lou Gehrig.....
Those days with Fender,,,I considered myself to be the luckiest man on the face of the earth and I was just that.

How could I have gone wrong with a great product and dealers as mentioned above. My only regret is that "Jennifer Lopez" didnt own a Music store back then,,,she would have received my "undivided attaention" but with my luck,,,,I would probably have had to deal with "Puff Daddy" instead of JLO,,,those are the breaks I get.

Years ago I bought a suit with two pair of matching pants,,,and ya know what?????
I burnt a hole in the jacket. Anyone here ever hear of a fellow by the name of Mike Cole?? He was truly the pioneer of the Fender
sucess story.

Be well all you lovers of my long stories,,thay are long but they are TRUE.,.wished I was there one more time,,,just one more time. PS a bit of "trivia" for you,,,,,do you know who the very first and only Fender dealer was in the very beginning????? answer Sam Ash Music
in a little store in Broolyn owned and operated by Sam Ash and his two son's Jerry
& Paul,,,and since those very early days until the present still represent the best of the best.

As much success as they have today,,it is probably the worlds largest "Mom & Pop" music store in the world. They at present have 32 stores nationwide,,but they still operate the same "old way" "the customer comes first any "any cost" they didn't get where they are today by luck,,they did it the "old fashioned way" THEY EARNED IT.

They did millions and millions of dollars worth of business for Fender and to this day
Iam postive they do much more,,and ya know what???? even through the early struggling days of Fender,,,they NEVER asked for a nickel for re-imbursment for their service problems,,,,they did it themselves. BTW
"" THIS IS NOT A PAID POLITICAL ANNOUNCEMENT"
Im just telling it like is was and still is.

I like Jennifer Lopez more than I like Brittany Spears. Thats the truth too. As I read through this to check for spelling error's I wonder how my wife listens to my war stories,,,,"How do you Like me so Far??
ONLY POSITVE COMMENTS PLEEZE.....not the other kind.....

[This message was edited by Jody Carver on 28 September 2001 at 11:05 AM.]

RON PRESTON
Member

From: Dodson, Louisiana, USA

posted 28 September 2001 02:45 PM     profile     
Jody, do you remember a fellow by the name of Shorty Robins? He plays in Branson now with his wife, Marda. I played steel for them every mornig for a breakfast show. He worked for Leo Fender many years ago. I saw his pitcher in one of the older Fender books that shows the many different guitars they made through the years. Just was wondering if you had any GREAT stories to pass on about this fellow by the name of Shorty Robins.
Larry Miller
Member

From: Gladeville,TN.USA

posted 28 September 2001 03:41 PM     profile     
quote:
like who's a hotter chick Brittany Spears? or Jennifer Lopez?,,,I like em both.
Jennifer has a nicer, rounder, firmer butt, but I like Britney's belly button better!

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